![]() Here are a few other things to keep in mind when crafting title tags: Use this tool to convert anything to title case (e.g., “10 Google Sheets Formulas Every SEO Should Know”)Īnd yes, the odd all-caps word (for emphasis) is fine. Title case: Capitalize the first letter of most words.Sentence case: Capitalize the first letter of the first word (e.g., “ Dwell time: is it really a ranking factor? (and if so, should you care?)”).Here are the two options we recommend for title tag formatting: And honestly, I’ve never seen an all-caps title tag ranked on the first page (or anywhere, for that matter). You can also do a full check of all title tags on your site using our SEO analyzer tool.Īll-caps is poor etiquette when it comes to title tags. Free Pixel Width Checker Tool - by Search Wilderness.You can test your title tag with one of these pixel width checking tools: (Well, it’s actually based on pixels, but 50-60 characters is a good rule of thumb.) So keep your title tags around this length. ![]() Google starts cutting off title tags in the SERPs after around 50-60 characters. Have you ever seen a result in the SERPs that looks like this? So, now you understand what a title tag is and how it’s important, let’s talk about how you can craft a good one.īut first, let’s go over a few basics… A quick guide to title tag rules (and etiquette) On the other hand, the H1-tag is the displayed “title” on the actual page.ĭon’t confuse this with the title that’s visible in the tab of your browser-this is the title tag. In short, it’s your title tag that’s visible in the SERPs and when your content is shared on any other platform. If users click through from the SERPs because of a particular title, chances are they’re expecting the same (or at least a similar) title on the page. This way of doing things is standard practice for most websites as it helps with clarity and consistency. The confusion arises because title and H1-tag copy is often the same.įor example, here’s the H1-tag from our list of 75 SEO tips.įrom a copy standpoint, it’s the same as the title tag. In short, everything-they’re entirely different HTML-tags. Ever since the introduction of Hummingbird, Google is smart enough to understand synonyms and “conversational search.” What’s the difference between title tags and H1-tags? Either way, this isn’t to say that you need an exact-match keyword in your title tag. As correlation != causation, you should take this graph with a pinch of salt-after all, 0,0496 is a very weak correlation. That’s likely why there’s a slight correlation between the usage of keywords in the title tag and rankings. (More on this later!)Īnd don’t forget that Google (and other search engines) look at your title tag, amongst other things, to help make sense of your page. Again, this entices the click and leads to more traffic. If you’re a household name in your industry, make sure you prominently display your brand name in your title tag. So this is your chance to make a positive first impression First impressions count: Your title tag is typically the first thing a potential visitor will take notice of when performing a search.Here are a couple more reasons why title tags are important: It’s essential that a title tag entices the user to click-through to your post from the SERPs (or wherever they are). Its primary job is to tell visitors and search engines what they can expect from the web page (in the shortest and most concise way possible).īut because title tags typically show up in the SERPs…Īnd when a page/post is shared on social media… ![]() Beginner’s guide to on-page SEO What are SEO titles tags? (and why are they important?)Ī title tag is the HTML element used to specify the title of a webpage.
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